BetGoodwin Sister Sites: Best Alternatives & Offers (2026)
BetGoodwin Sister Sites Compared
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| Owner | Flutter Entertainment | Spreadex Limited | Flutter Entertainment | Kindred Group | Triplebet Limited | Hillside Sports & Gaming | BVGroup | Entain | UAB Amber Gaming | Evoke plc | Super Group | Dribble Media Limited | talkSPORT | Hollywoodbets International | Bet Ahoy Ltd | Petfre Limited | TDCO Limited | Blue Star Planet Limited | Smarkets Limited | Goodwin Racing Limited | Lovell Brothers Limited | LeoVegas Group | Quinnbet Limited | Eaton Gate Gaming Limited | Smarkets Limited | Fairplay Exchange Limited | LiveScore Group | CopyBet UK Limited | Entain | Regency Betting Group | Parimatch Group | Bet Tom Ltd | 36Gaming Limited | BresBet Ltd | EU Lotto Limited | BoyleSports | AKBO Limited | LiveScore Group | Taichi Tech Limited | Onyx Gaming Limited | Off Course Bookmakers Limited | Razorbill Links Limited | Star Racing Limited | Fitzdares Limited | Thistle Bet Limited | Casimba Gaming | Octopus Game Limited | Swifty Global Ltd | Rank Group | L&L Europe | Scout Ltd | JR&S Leisure Ltd | Grace Media Limited | Anakatech Interactive Limited | Targetlocal Limited | BresBet Ltd | Betable Limited | Casimba Gaming | ZeePartners | Rocbrook Limited | Planet Sport | Dabble Sports UK Ltd | Casimba Gaming | Casimba Gaming |
| Combined score | 4.6/5 | 4.4/5 | 4.4/5 | 4.3/5 | 4.2/5 | 4.2/5 | 4.1/5 | 4/5 | 4/5 | 3.9/5 | 3.9/5 | 3.9/5 | 3.9/5 | 3.9/5 | 3.9/5 | 3.8/5 | 3.8/5 | 3.8/5 | 3.8/5 | 3.8/5 | 3.7/5 | 3.7/5 | 3.6/5 | 3.6/5 | 3.6/5 | 3.6/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.4/5 | 3.4/5 | 3.4/5 | 3.4/5 | 3.3/5 | 3.3/5 | 3.3/5 | 3.2/5 | 3.2/5 | 3.2/5 | 3.2/5 | 3.1/5 | 3.1/5 | 2.9/5 | 2.9/5 | 2.8/5 | 2.8/5 | 2.8/5 | 2.8/5 | 2.7/5 | 2.7/5 | 2.7/5 | 2.7/5 | 2.6/5 | 2.6/5 | 2.6/5 | 2.6/5 | 2.5/5 | 2.5/5 | 2.4/5 | 2.4/5 | 2.2/5 | 2.1/5 |
| Betting Margins (Average) | 9.13% | 6.79% | 7.45% | 6.00% | No Data | 5.4% | 9.20% | 5.84% | No Data | 7.64% | No Data | No Data | 9.20% | No Data | 8.9% | 9.20% | 6.3% | 6.00% | 3.30% | 4.79% | 7.02% | 8.9% | 8.10% | 11.3% | No Data | 8.59% | 12.24% | No Data | 6.44% | 9.96% | 7.40% | 5.29% | 5.96% | 8.44% | 13.70% | 7.84% | 4.89% | 15.68% | No Data | 6.91% | 6.98% | 9.10% | 5.13% | 6.71% | 8.21% | No Data | 6.60% | 9.58% | 8.88% | No Data | 8.15% | 9.79% | 9.27% | No Data | 6.11% | 6.66% | No Data | No Data | 10.1% | 9.01% | 8.17% | No Data | No Data | 5.31% |
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Who Owns BetGoodwin?
BetGoodwin is the only site owned by Goodwin Racing, a well-known independent bookmaker that has been around since 1997 and is one of the top UK telephone bookmakers.
In February 2022, BetGoodwin was launched as an app and online website to broaden its services beyond telephone betting.
However, BetGoodwin's sportsbook and casino are provided by EveryMatrix, which also has partnerships with other betting sites in the UK.
In our eyes, therefore, punters can find sister sites to the bookie as these products largely look the same. We will go through these bookies more below, while also looking at alternatives to widen the scope a little.
Is BetGoodwin Worth Joining?
BetGoodwin is a relatively new UK betting site, but it comes from a team with over 20 years of experience in the UK gambling industry.
With a background in horse racing, through the owner Goodwin Racing, it is clear that BetGoodwin has found its niche. Apart from the welcome offer, the promotions solely cater to horse racing enthusiasts, and the sportsbook is also organised with this in mind.
Having said that, though, a decent number of sports markets are available overall, and the fact that BetGoodwin has a decent app is another plus. Some sports bettors might find this sufficient, but the harsh truth is that the site cannot compete with the top UK bookies
You can only deposit using debit cards on BetGoodwin, but our withdrawal was completed in 30 minutes, so we can't complain about the speed.
Overall, BetGoodwin is worth a try if you enjoy betting on horse racing, but there are better bookies for most other sports.
BetGoodwin Sister Sites Reviewed
Since there are quite a few BetGoodwin sister sites now, we have picked out three that we think are suitable alternatives below.
BetTom
BetGoodwin is closely connected to BetTom, seeing as it was launched by one of their former executives, so it feels like a no-brainer to name it the best here. The personnel link isn't the only one either as both sites have more or less the same layout, bar the colour schemes, relying on the strengths of the EveryMatrix platform.
As a new entrant to the UK market, BetTom doesn't have anywhere near the same reputation as its sisters. On the other hand, the fact that it's new will also entice some punters. We don't just mean for bonus claiming either, as BetTom actually offers a very solid sportsbook with good margins and a casino that definitely isn't too shabby.
Timely withdrawals also speak in the bookie's favour, as we have proved in multiple tests. All in all, BetTom has a lot more going for it than a usual new betting site would.
36Vegas
36Vegas is the last pick here and just like the other ones on this list, it's relatively new with the launch taking place in 2025 (do you spot the theme with EveryMatrix?). Nevertheless, there is still a lot to like as the foundation is so solid, not to mention that the name suggests there is more of a focus on casino, which at least makes it stand out.
There could be a few more promotions as the welcome offers are really the only ones (apart from occasional promotions), but the market depth for betting and library for casino somewhat make up for that. After all, the most important thing is that the basics are done right, and 36Vegas achieves this. Design-wise, it's also nice.
To further improve, an Android app will be needed as 36Vegas is only available for iOS at the moment, and more payment methods would also be good.
BetAhoy
BetAhoy is one of the newest additions to the EveryMatrix sister sites, launching in May 2026. As with many of the other sisters, BetAhoy has hit the ground running in a lot of areas.
The sportsbook is genuinely impressive, with 30+ sports, 1000's of football markets, and solid horse racing coverage with streaming included. This is not that common on new betting sites, with most opting out of horse racing altogether.
The casino is fairly limited, just a handful of providers at launch, but we expect this to improve as the site establishes itself. A similar trend has been seen with Betgoodwin and BetTom.
Compared to BetGoodwin, the payment methods are thin, with just debit cards and Trustly available right now, and a £10 minimum deposit. There is also no app just yet, and margins are a little high at 8.9% in our tests.
That said, for a site that's barely off the ground, the overall experience is polished and better than most new entrants in the UK.
More BetGoodwin Guides
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.
